The Copywriting Agency
Out with the old and in with the new. Ink runs dry. AI steps on few remaining toes. A ray of sunshine? Yes. Be paired for life, love or fun with an award-winning author. Make a splash and content types undreamt. Your brand deserves it. You deserve it. Choose life.
A 100% unique approach to talent and service
At TWA, we believe great copywriting just means great writing. That's why we matchmake brands with publishing playwrights, poets and novelists.
Pick what works; or ask us for a tip
Know you? We could write the book. Think voice work hitting way outside the vocal range of your friendly neighbourhood agency.
Think haikus on high-tops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch.
Become our writer's home from home. Rent a culturally credentialed brain and point it at whatever you feel like.
We play well with…
Be the voice in a market of tannoys. We differentiate tech brands in B2B and B2C markets.
The promise of a luxury brand lives on the choice of an adjective, a pruned phoneme
even an ungrammatical line break.
AI may be eating your lunch on copy deliverables, we'd wager it hasn't the stomach for something richer.
‘AI-scaled communications have delivered bottomless pools of undifferentiated content — what to do?’
The now free-to-swim oceans of LLM content may be where some brands go to die. Or at least be diluted. But not yours! Our tone-of-voice and messaging services have been built with the present in mind: we can advise on and execute content governance in an age of AI.
‘We have a new product, brand or service and need help capturing its voice (or altering an existing one)’
We take you from commercial positioning down into the weeds of the perfect adjective. Our tone-of-voice and brand-strategy services combine clinical agency thinking with the intuitions of a published author, finer surgeons of the human heart than any ‘word slinger’ or AIDA bore.
‘We need copy — words by the hour! But cheaper ’cos of AI! Much cheaper! OK?’
This model isn’t dead. TWA still charges by the hour for words written. However, given current technology and economics, we advocate a mixed approach. Core taglines and website-hero type sections get the ink and quill; 1,000 production descriptions get the machine.
Not just a pretty (type) face
While our promise to wow, charm, and quicken the pulse is easily understood, this is not all we offer.
TWA was founded by marketeers working in highly competitive verticals. The work we do together is informed by the latest developments in SEO and GEO, where relevant. We also work with customers to operationalise our voice work via AI.
Most boutique copy outfits mistake brevity for wit. You've seen it. Short and sharp. Some alliterative acrobatics.
Then a playful reference to 'reeling in results,' or 'knuckling down on numbers.' Alliteration served here, too.
A varied menu too much to ask? We think not. This is beautiful:
'If personality is an unbroken series of successful gestures, then there was something gorgeous about him.'F. Scott Fitzgerald, The Great Gatsby
This…
'They required a campaign that could transcend borders. One that would challenge boundaries, much like their audience and brand ambassadors do daily.'From the website of a leading agency
…is not.
Is there a business service in the space between these two sentences?
We think there is. We think, if your eyes rolled at that second quote, (perhaps even managing a whole-soul shudder) at the now painfully ubiquitous Corporate Vision Board Ipsum, we have something for you.
Hand-picked, prize-winning, sentence-mulling playwrights, poets, authors and novelists, deployed as copywriters, brand guardians, scriptwriters, and social media attention magnets.
Why and why now?There are at least three very good reasons.
One: a general decline in reading and writing has given rise to a generation of copywriters who cleave to a few established voices (one referenced snarkily above). This in turn has led to a linguistic blanding much like the running together of logos and colour palettes noted by Thierry Brunfaut in Branding or Blanding.
Two: the rapid growth of gen AI in content-based services, trained on the numerous examples of Vision Board Ipsum, Kooky Millennial or Breathless Polysyllabic (see every luxury brand: à la 'recline into decadence') has rendered producing good-enough echoes of these archetypal voices push-button simple.
Three: because the only teams doing it now are our clients.
Where sameness is cheap and bountiful, distinction is king. That is the value proposition of TWA. And the price will only fall, and the echoes will only layer and layer into noise.
So, what does distinction look like? Between Fitzgerald and a beleaguered skill set fast being automated by LLMs?
What is in that space between those two sentences?We have hundreds of answers to this question.
We say, for example, that the art of branding is personality, and that poets, playwrights and novelists have always been the better smiths of personhood.
We say that, insofar as the medium is the message, hiring an author to deliver language-based services provides the distinction itself. Something to crow about on social media feeds and in newsletters.
Elsewhere, we demonstrate exceptionalism in turns of phrase: we say that our copy drips with vim and brims with vigour; that if the spoken, known world is the iceberg, the original sentence is the just-then-melting water, rising from dark to the light.
But all of this, while germane, is not to the point.
The point is that you already knew; that the space between the first and second quote is plain whether you can reel off the definition of sibilance or isocolon or not; that you needed no convincing such a space was there at all.
In short, we matchmake brands and authors because our minds measure the gap between beauty and mundanity unprompted. After all, it's only human.
It's as easy as one, two, three
Get in touch to book an initial call. If you have a writer in mind already, let us know.
We’ll explore options and create a proposal. We can help you choose the service that fits your need, whether it be voice work, asset delivery or something more tailored.
Our writers’ mighty minds are put to use in the resolution of your business issue: naming your product, tuning your voice, even penning a good old fashioned blog post if need arises.
How we got started
The founding members of TWA came together from postgraduate writing programmes, workshops and magazine launch parties up and down the country.
Our work in the wild
With the printing press…
With the printing press…
Ready to begin?