We matchmake
brands &
authors
A 100% unique approach to talent and service
At TWA, we believe great copywriting just means great writing. That’s why we matchmake brands with publishing playwrights, poets and novelists.
Meet The WritersOur Packages
Pick what works; or ask us for a tip
Pen our oeuvre - we want the romance of the century with a published author
Know you? We could write the book. Think ToV repositions where joints bend and new ideas just pop out.
Silly stunts - we want a summer fling with a published author
Think haikus on high-tops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch.
Bookworm in the corner - we want you in the room, always
Become our writer's home from home. Rent a culturally credentialed brain and point it at whatever you feel like.
Our Industries
We play well with...
Technology
Be the voice in a market of tannoys.
We differentiate tech brands in B2B and B2C markets.
Luxury
The promise of a luxury brand lives on the choice of an adjective, a pruned phoneme
even an ungrammatical line break.
Agencies
We partner with agencies to deliver that last, AI-proof spark.
See Details
Not just a pretty (type) face
We understand that belletristic language does not operate in a vacuum. While our promise to wow, charm, and quicken the pulse is easily understood, this is not all we offer.
TWA was founded by marketeers working in highly competitive verticals.
And as such we're au fait with the chicken coop into which we're introducing the fox: we can lead on SEO, GEO or various disciplines relevant to our work together.
Why we matchmake brands and authors
Most boutique copy outfits mistake brevity for wit. You've seen it. Short and sharp. Some alliterative acrobatics.
Then a playful reference to 'reeling in results,' or 'knuckling down on numbers.' Alliteration served here, too.
A varied menu too much to ask? We think not. This is beautiful:
'If personality is an unbroken series of successful gestures, then there was something gorgeous about him.'
F. Scott Fitzgerald, The Great Gatsby
This…
'They required a campaign that could transcend borders. One that would challenge boundaries, much like their audience and brand ambassadors do daily.'
From the website of a leading agency
...is not.
Is there a business service in the space between these two sentences?
We think there is. We think, if your eyes rolled at that second quote, (perhaps even managing a whole-soul shudder) at the now painfully ubiquitous Corporate Vision Board Ipsum, we have something for you.
Hand-picked, prize-winning, sentence-mulling playwrights, poets, authors and novelists, deployed as copywriters, brand guardians, scriptwriters, and social media attention magnets.
There are at least three very good reasons.
One: a general decline in reading and writing has given rise to a generation of copywriters who cleave to a few established voices (one referenced snarkily above). This in turn has led to a linguistic blanding much like the running together of logos and colour palettes noted by Thierry Brunfaut in Branding or Blanding.
Two: the rapid growth of gen AI in content-based services, trained on the numerous examples of Vision Board Ipsum, Kooky Millennial or Breathless Polysyllabic (see every luxury brand: à la 'recline into decadence') has rendered producing good-enough echoes of these archetypal voices push-button simple.
Three: because the only teams yet doing it are our clients.
Where sameness is cheap and bountiful, distinction is king. That is the value proposition of TWA. And the price will only fall, and the echoes will only layer and layer into noise.
So, what does distinction look like? Between Fitzgerald and a beleaguered skill set fast being automated by LLMs.
We have hundreds of answers to this question.
We say, for example, that the art of branding is personality, and that poets, playwrights and novelists have always been the better smiths of personhood.
We say that, insofar as the medium is the message, hiring an author to deliver language-based services provides the distinction itself.
Something to crow about on social media feeds and in newsletters.
Elsewhere, we demonstrate exceptionalism in turns of phrase: we say that our copy drips with vim and brims with vigour; that if the spoken, known world is the iceberg, the original sentence is the just-then-melting water, rising from dark to the light.
But all of this, while germane, is not to the point.
The point is that you already knew; that the space between the first and second quote is plain whether you can reel off the definition of sibilance or isocolon or not; that you needed no convincing such a space was there at all.
In short, we matchmake brands and authors because our minds measure the gap between beauty and mundanity unprompted. After all, it's only human.
How it works
It's as easy as one, two three
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Get in touch to book an initial call.
If you have a writer in mind already, let us know.
We'll explore options and create a proposal.
We can work like a traditional agency or a talent service.
Build a one-on-one relationship with a published author immersed in your brand. This relationship will be overseen by an account manager who’ll serve as a business-to-art Rosetta stone.
How we got started
Our prologue to your bestseller
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THE MARKETING DIRECTORS AND EDITORS WHO PAID OUR BILLS KEPT ASKING HOW WE TURNED OUT SUCH GREAT COPY.
WE ANSWERED, BECAUSE WE’RE WRITERS.’
FROM THERE, IT WASN’T HARD TO JOIN THE DOTS.
