Copy is fungible;
literature is
inimitable
we write
Intro - Heading
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Button TextOur Services
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Pen our oeuvre - we want the romance of the century with a published author
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Bookish girl in corner - we want the romance of the century with a published author
The thin end of the wedge on an integrated paid campaign. The cherry on top. The clams on your linguini.
Silly stunts - we want a summer fling with a published author
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Our Industries
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Technology
Be the voice in a market of tannoys.
We differentiate tech brands in B2B and B2C markets.
Luxury
The promise of a brand lives on the choice of an adjective, a pruned phoneme
Even an ungrammatical line break.
Agencies
We partner with large agencies to deliver small wonders.
Tag us in on a project and watch your clients’ hearts soar.
We matchmake - brands and authors
Ever wondered what someone like Ernest Hemmingway would make of your newsletter?
Might Sylvia Plath find your email copy a bit tragic?
Bretch baulk at your bulletin?
You get the picture.
Our key insight is that the essence of good copy is inimitability. That’s why we matchmake brands with award-winning authors - to provide a voice all their own.
The result is precision in rhythm, spectacular vernacular and a 100% unique approach to talent and service.
Why we matchmake brands and authors
Most boutique copy outfits mistake brevity for wit.
You’ve seen it. Short and sharp. Some alliterative acrobatics.
Then a playful reference to reeling in results or knuckling down on numbers.
Alliteration served here, too. A varied menu too much to ask?
We think notThis generic-posing-as-unique approach isn’t bad, per say.
But it isn’t you.This is beautiful (you could be too):Notice I said the promise of a luxury brand.
You’ve seen it. Short and sharp. Some alliterative acrobatics. Then a playful reference to reeling in results or knuckling down on numbers.
Alliteration served here, too. A varied menu too much to ask?
We think not
This generic-posing-as-unique approach isn’t bad, per say. But it isn’t you.
This is beautiful (you could be too):
"If personality is an unbroken series of successful gestures, then there was something gorgeous about him."
This (an approximation from competitor website I can’t name legal reasons) isn’t
"They required a campaign that could transcend borders. One that would challenge boundaries, much like their audience and brand ambassadors do daily."
Were the boundaries pushed the sheer insipidity of two consecutive sentences?
Can you be like the first sentence (beautiful) and still deliver your desired outcome?
Yes.
How?
Most boutique copy outfits mistake brevity for wit.
By combining all of the variously useful and somewhat overhyped techniques which have made up “copy” heretofore with something that’s never been done…heretofore.
*a quick rant here: many of these copy outfits will tell you they use a complex series of cumulative lenses or frameworks relating to things like sentence length, vocabulary or theory of emotional appeal.
Beleive you me. Sentences - before they are written - are liminal. They are ephemeral. They exist on the tip of the tongue.
If the kown, spoken world is the iceberg. They are the just-melting water, rising from the dark to the surface.
Nobody productively applies multiple analytical frameworks to good copy. You cannot write a sentence by committee.
Instead, these skills and requirements must occupy a hinterland in one writer’s mind which each sentence must traverse in the blink of an eye - the microsecond before a keystroke.
So, we have two questions left:In short then, we believe that when the promise of your brand, the promise of your person hood, hangs on the choice of an adjective, the pace of a rhythm, an evocation of place, you’re better o with someone who’s lost sleep over sibilance.
So, we have two questions left:
1. How do you (TWA) get all that beauty and business acumen into the brain of your hand-picked prodigies and on our pages, apps, socials.
2. Well that all sounds great but can’t I basically just use AI?
Bonus question: is there some pretentious philosophy of brand and copywriting undergirding this whole enterprise. We thought you’d never ask.
How it works
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Browse our house writers and their sample packs and get in touch to book a Tête-à-tête with your favourite
OR
Submit a form and we’ll make the match.Think haikus on hightops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch. Text-based art - narrative social media - script writing for video -
Pick your service level and project scope. In this initial project scope, we’ll outline what will be written and where.
Build a one-on-one relationship with a published author immersed in your brand. This relationship will be overseen by an account manager who’ll serve as a business-to-art Rosetta Stone.
How we got started
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THE MARKETING DIRECTORS AND EDITORS WHO PAIDOUR BILLS KEPT ASKING HOW WE TURNED OUT SUCH GREAT COPY.
WE ANSWERED, ‘ BECAUSE WE’RE WRITERS . ’
FROM THERE, IT WASN’T HARD TO JOIN THE DOTS.
